Communications expert and author Jodi Glickman works with executive leaders and well-known brands to perfect their pitches, master everyday conversations, and crack the code on making your words stick. Here she shares her secret formula for pitching and how your backstory is different from your background.&nbsp; &nbsp;

Susan McPherson on "Pitching with Purpose"

The Pitch Factor is a podcast about the new rules of success from leaders who launched movements, built groundbreaking companies and got the world to listen. These days, delivering a successful pitch can be the difference between success and failure. Pitch Factor Hosts Cari Sommer, CEO of RAISE Communications and business journalist Kathleen Harris talk to entrepreneurs, venture capitalists and tech leaders about the secrets of their success and how they got the right people to believe in them and their ideas.