Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have heard it a million times: humans are social creatures. Referrals and online reviews appeal to our very human need for trust and validation. They offer us an example of social proof. And now that a serious amount of our social life has migrated online, online reviews are more important than ever.To read the blog, click here.Published on August 18, 2022 by Aubree CalderwoodWant to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!