Intro 03:00 The article 04:30 Examples of bad story-tellers 05:48 The Book "Building a Story Brand" is highly recommended 08:00 The connection 11:06 Unlock the emotional side 15:00 Many times when people are a bad story-teller its because they are focused on the wrong thing 👇🏼 CONNECT WITH BRIAN 👇🏼 YouTube - https://www.youtube.com/brianhess​​ Facebook Public Page - https://www.facebook.com/brianhessent... iTunes: http://bit.ly/TPPiTunes​​ Spotify: http://bit.ly/TPPSpotify​​ Stitcher: http://bit.ly/TPPStitcher​​ Google Podcast: http://bit.ly/TPPGooglePodcasts​​ Instagram: http://bit.ly/BHessIG​​ Learn about The Pavement Group: www.thepavementgroup.com Become a Top Contractor: https://www.topcontractorschool.com/​​ Join Top Contractor School Elite: https://bit.ly/TCSElite​​ Apply to Brian’s Inner Circle: https://bit.ly/tcsinnercircle​​ Digital Marketing for Contractors: www.leadrevenue.com