Intro 02:00 Take the selling out of the equation 03:09 "People don’t like to be sold" 04:21 The emotional draw to the person who is teaching you 05:22 The difference between selling someone and teaching someone 05:35 The art of selling 06:30 The art of persuasion is more in alignment with teaching where convincing is more in alignment with selling 7:50 The power of holding knowledge about your counterpart 11:30 Create the line between taught and sold 12:30 The art of education 14:30 Create a culture of teaching ------------------------------------------Join my YOUTUBE channel: https://www.youtube.com/brianhess​ Follow my insights on FACEBOOK: https://www.facebook.com/brianhessent...​ Subscribe to THE PERSPECTIVE PODCAST using any of the links below: iTunes: http://bit.ly/TPPiTunes​ Spotify: http://bit.ly/TPPSpotify​ Stitcher: http://bit.ly/TPPStitcher​ Google Podcast: http://bit.ly/TPPGooglePodcasts​ Follow me and ASK ME ANYTHING on Instagram: https://www.instagram.com/realbrianhess/​ -------------------------------------------- Become an Expert and Let me Show YOU how: Learn about The Pavement Group: http://www.thepavementgroup.com​ Become a Top Contractor: https://www.topcontractorschool.com/​ Join Top Contractor School Elite: https://bit.ly/TCSElite​ Apply to Brian’s Inner Circle: https://bit.ly/tcsinnercircle​ Digital Marketing for Contractors: http://www.leadrevenue.com​