Intro 02:12 Godfather reference 02:34 Morning Shout-outs 04:34 Examples why business is personal 04:53 First Example: Employees become your family 06:30 Why it is important to know your people more than just a transaction 07:40 Our brand and company becomes an extension of who we are 09:55 We are in the PEOPLE business 11:45 Culture 12:15 Do you want to feel that personal connection to business? 13:10 What attributes to you being the right person to do business with 15:40 Innovation is key but building a relationship/friendship is more important 16:16 Be known for something 17:00 Convert the personal traits of business to trust from your customer 18:00 Passion 19:05 "Sometimes you don’t need more friends, you need more clients, and they become your friends." 20:50 If you feel excluded from where you currently work or that the culture is not good, reach out to Brian! He can help you! 23:02 Subscribe and share The Morning Perspective! -------------------------------------------------------------------------------------- Join my YOUTUBE account: https://www.youtube.com/brianhess Follow my insights on FACEBOOK: https://www.facebook.com/brianhessenterprises Subscribe to THE PERSPECTIVE PODCAST using any of the links below: iTunes: http://bit.ly/TPPiTunes Spotify: http://bit.ly/TPPSpotify Stitcher: http://bit.ly/TPPStitcher Google Podcast: http://bit.ly/TPPGooglePodcasts Follow me and ASK ME ANYTHING on Instagram: https://www.instagram.com/realbrianhess/ --------------------------------------------------------------------------------------- Become an Expert and Let me Show YOU how: Learn about The Pavement Group: http://www.thepavementgroup.com Become a Top Contractor: https://www.topcontractorschool.com/ Join Top Contractor School Elite: https://bit.ly/TCSElite Apply to Brian’s Inner Circle: https://bit.ly/tcsinnercircle Digital Marketing for Contractors: http://www.leadrevenue.com