The Permit Room
The Permit Room
The Permit Room
Session 6: India's Digital Brand Transformation and the Dream of Dragonflies
51 minutes Posted Jun 19, 2020 at 11:21 am.
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In what is actually Part 2 and a continuation of the conversations of Session 5 but let's just call it Session 6 for the purposes of archiving - while getting only a bit high on Danish Navy-issued Rum and Japanese Shochu, Al and Zed lucidly ponder at length the future of Digital Media, Advertising, Content in India and the shift from traditional mind-sets in the ancient land of Elephanta and elephants. Will brands and agencies in India finally make the leap and transform to tell better brand and product stories, and stay true to the art form that is Brand building and Marketing in a digital world? What does Indian advertising and marketing have to learn from (ugh) China? When will brand marketers in India finally evolve from the Neanderthals that they've become, and when will agency leaders recognize that the new opportunities that abound today and tomorrow? When will the Indian customer demand more from brands and business? What new skills are needed? Also, the curious and amazing creatures that are Dragonflies. And possibly some other random topics that no one can even remember due to middle age and drinking.