Our guest today is Felixt Holst. Felix has spent most of his career at Hot Wheels. He was head of creative for Hot Wheels, Matchbox and Tyco. After 11 years at Mattel he decided to flex his entrepreneurial muscle to cofound HackRod.HACKROD IS A DIGITAL INDUSTRIAL COMPANY DEVELOPING A DESIGN, ENGINEERING AND MANUFACTURING PIPELINE THAT WILL DRIVE THE NEXT INDUSTRIAL REVOLUTION. ENABLING EVERYONE WITH THE POWER TO DESIGN, INNOVATE AND PRODUCE UTILIZING distributed manufacturing and local assembly. Their proof of concept is a car called La Bandita - the worlds first car designed in VR, engineered with AI, developed with advanced manufacturing and delivered in the supply chain of the future. Lets dive deeper into this industrial uprising and start our interview with Felix Holst.