Four Pillars of Advertising for Pediatric Practices: Newborn ROI, TikTok, Google Maps, and Internal Outreach Hosts discuss pediatric practice marketing with repeat guest Dr. Cliff James, focusing on ROI-driven patient acquisition and replacing attrition by targeting newborns while balancing capacity and scheduling efficiency. James argues marketing spend should be measured by cost per acquired patient (nationally ~$80–$100; his ~$32), not percent of revenue, and stresses tracking “how did yo...