It's impossible to talk about modern sports fandom without talking about social media. This is especially true for NBA fans, who enjoy a constant stream of rumors, memes and highlights from a thriving community of writers and #NBATwitter personalities. From the armchair analyst to the NBA player himself, everyone has a platform. 

So where does that leave NBA teams? What's their role in the conversation? In this episode, we explore those questions. My guest is Luka Dukich, Senior Manager of Digital Content for the Chicago Bulls. We talk NBA Twitter, using social media to enhance the fan experience, and much more.