EPISODE DESCRIPTION Right now, everyone's setting goals. Big dreams. Fresh starts. All the motivation. But here's the hard truth: 99% of them will quit by February. Not because they don't want it, but because they're trying to change behaviors without changing identity. In this episode, Brad breaks down why "Have-Do-Be" and "Do-Have-Be" psychology will always fail, how to reverse engineer from your goals to the identity that makes results inevitable, and why your old wiring will always ...