NYU student Lee Lee doesn't know exactly what or where he wants to be five to ten years from now. All he knows, is that he wants to be great. In this episode, the Media, Cultures, and Communications student explains how he has been building a personal brand for himself since the 6th grade, starting with crocs and Comic Sans, and continuing to develop it as he went through college, giving a step-by-step process to how he has built his image. He also talks about some companies, such as Disney and Apple, that have inspired him, why he loves studying them from a social science perspective and why he thinks their brands are so successful.