In this episode of The Parlor Room podcast, Chris sits down with renownedmarketing expert and Harvard Business School Professor Sunil Gupta to explore digitalmarketing’s transformative power. Gupta delves into data analytics’ criticalrole in shaping effective marketing strategies, highlighting how to useinsights to gain a competitive edge. He also breaks down the nuances of high-and low-involvement products and how understanding those distinctions can guidemarketing campaigns’ resource allocation. Whether navigating a multi-million-dollarmarketing budget or engaging with consumers across platforms, Gupta offersinvaluable perspectives on how you can help maximize your organization’sdigital marketing efforts.GUESTSunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of theexecutive program on Driving Digital StrategyRESOURCESHBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv)Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4)Related HBS Online blog posts:How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw)7 Marketing KPIs You Should Know & How to Measure Them (https://hbs.me/3jnatdh5)3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku) What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p)How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma)Watch this episode on YouTube: https://hbs.me/2p8mnj39