What will the listener learn? How what matters to you is determined by your beliefs about who you are.

Why is it important? Understanding the role of your identity brings you awareness of what you believe is possible. If we dont know who we are we will be limited in our perception of what is possible. 

What is the most important connection you can make?Who you believe you are gives rise to your intention to experience a certain event this shows up immediately in your actions to draw the experience you desire into your awareness.