Today I’ve been all over Reddit.

Reddit functions in a totally different way from other social platforms & its users expect a much different experience from what we would deliver via something like Facebook or LinkedIn. Brands are catching on, though, and they’re starting to use Reddit for marketing and to speak directly to Reddit users from other platforms.

Branded content doesn’t always perform well on Reddit, because it’s not a gathering space for people to connect with brands. Instead, it’s a gathering space for people to connect with people. And that also makes it an ideal place to humanize your brand.

Before you can reap the benefits of Reddit marketing, you have to learn how to use Reddit, period. It’s unlike other social media platforms, and there’s a decent learning curve to maneuver.

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