In another episode that recorded at the AEJMC conference in Toronto last month (thanks Apple), Dr. Jennifer Harker from West Virginia University joins Brian to talk about her award-winning paper.First off, she learns that Brian does not mess around when it comes to Canadian snack food.Then, Jennifer and Brian do a deep diver into her study on the Alliance of American Football and their use of hashtags before, during, and after the league’s launch in 2019. This presented researchers with a unique opportunity to study a league’s social media use and fan interaction as the league itself was being born. Jennifer discusses her findings and their implications for sports media.Jennifer also discusses her writing process, the value in being in constant contact with your data, how she reverse outlines her manuscripts, and how she keeps moving while writing — literalliy.