Coffee has never been far from founder Alisha Esmail’s mind; it’s an integral part of her daily ritual and one she has savoured for many years at home and throughout her worldly travels. Her past work executing development projects in Haiti, Nepal and South Africa set fire to a deep desire to make a positive impact and spark change in an industry that is fraught with turmoil and unethical practice. Driven by her experience and entrepreneurial spirit, Alisha set out to create that change. This is the story of Road Coffee Co.

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