With pet adoption booming during the pandemic, the tech that helps us care for our furry friends has become a huge global market. Last year it was valued at $6.3bn and it’s projected to grow even further. It’s a big investment opportunity that spans beyond pets too. This week we are diving into longevity — could science actually expand the lifespan of pets, and maybe even give some insight into extending our lives too?Links &amp; resources mentioned in this episode:<ul><li><a href='https://link.springer.com/article/10.1007/s11357-024-01352-4'>Biological Age Algorithm</a></li><li><a href='https://www.purinainstitute.com/science-of-nutrition/extending-healthy-life/life-span-study-in-dogs#:~:text=A%2014%2Dyear%20life%20span,of%201.8%20years%20(15%25).'>Longevity Study in Dogs - Purina Lifespan Study: 14-Year Life Span Study in Dogs | Purina Institute</a></li><li><a href='https://www.purinainstitute.com/science-of-nutrition/extending-healthy-life/longevity-study-in-cats'>Longevity Study in Older Cats: 9-Year Longevity Study in Cats | Purina Institute</a></li></ul><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2425541/open_sms">Send us your review</a>Do let us know what you think of the podcast at pettech@sifted.eu and subscribe to our Unleashed newsletter at https://unleashed.sifted.eu/

The global pet tech market was valued at 6.3bn in 2023 and is expected to grow. The humanisation of pets has led to owners increasingly prioritising the health and happiness of their companions — resulting in innovation across pet food, wellbeing, insurance and more. But the investment opportunity spans beyonds pets too.&nbsp;This podcast will dive into the hottest areas in pet tech, interviewing founders, investors and experts about the latest developments in the sector — and beyond.&nbsp;