Sheena Russell is a born-and-raised Prince Edward Islander and founder of Made with Local, a Maritimes-based snack foods company that creates simple, nourishing foods that are real & organic, for people and the planet. Made with Local was started at a Halifax farmer's market in 2012 and now their Real Food Bars can be found at over 3000 grocery stores across Canada and the US.

The two chat about how Sheena started and scaled a sustainable food business. Sheena shares her challenges and priorities, including ethical and sustainable practices, diverse representation, and balancing work and family responsibilities. The two discussed the importance of gathering customer feedback and highlighted the value of having a supportive partner and taking advantage of opportunities.

For more information:
https://www.madewithlocal.com/
https://onsidenow.ca/
http://www.startnowincubator.ca/