When victims of Hurricane Sandy needed to find help without access to TV or computers, they turned to Twitter. Meanwhile, American Apparel tried to capitalize on Hurricane Sandy with their controversial "Hurricane Sandy Sale". Steph Mindorff joins the show this week to talk about Twitter disasters and how social media's changing the way we find, use and even perceive information. Guest - Steph Mindorff, Social Media Marketer at Matchstick On Twitter - @steffmindorff On the web - www.matchstick.ca