] And they're just doing a lot of things simultaneously hoping that one of those things will work. It's like the lottery ticket strategy. Maybe if they just do everything all at once, one of those things will work. And for us, we're an API first company. So I wanted to describe it kind of to me what it means that we're an API first company. The first is, that [00:01:00] we must dog food our own API. So if you go to nomics.com everything there is built with our API, and it's built with public endpoints, or paid private endpoints. But we don't access our data in any way other way other than through that API. There is no backdoor.

] reason that I can't think of, I don't think I would let people eat at that restaurant by just going into the kitchen if they worked there and grabbing some food. I think I would make them go through the front door, have that experience, wait to get seated with everyone else. Then they would have to sit at a table, and they'd have to see the menu. They'd have to get silverware delivered from the kitchen. And they'd have to experience that restaurant exactly [00:02:00] like everyone else experiences it. So they would have an understanding of what it's like to eat there. Right? If the service is slow, they would experience slow service. It's probably impossible to completely replicate the experience that someone would have if they weren't known by the kitchen staff and the wait staff and all that. But I think I would want them going through the front door, not through the kitchen to eat there. And that's the way I think about our API, right?

] our data, or our systems in any way other than how the customers access it. And I think that's really important that we're a user of our API. So, what does it mean to be an API first company? Yeah, it means we dog food our own product. We go through the front door, not the back door. The second thing that it means is that our docs are really important. In a lot of ways, our docs are our most important marketing asset. It describes what the product is. It describes what the features are. Describes how they work. [00:03:00] And I think the API companies that treat their docs like the most important marketing materials that they have, I think those are the companies that succeed. So, that's another thing. It's another important part of being an API company. I think a third component of being an API first company is that it is our intent, I hope we do this, we plan on doing this, is open sourcing everything that's not our API. So our website, [00:03:30]