It is not often we get a behind the scenes look at one of the world’s largest snow sports organizations. In this episode, Therese Brisson, President and CEO of Alpine Canada, joins The Next Turn and provides that access. Brisson explains how her long, successful career as a hockey player, professor, boardroom executive and athlete advocate have prepared her for the challenges of her current role. From development pipeline and geographical issues, to funding, branding and more, Brisson gives the data and the philosophies behind her efforts to make Canada both a World Cup and an Olympic leader in the coming years. As always, Martin, Cara and Jeff share their “Thoughts of the Day”.