Three weeks into Fledge14 (the fourteenth session of my conscious company accelerator) and just about everything we've done is invisible: business planning, financial modeling, learning the realities of funding, and dozens of meetings with mentors are in-progress.What is visible are the three new company names, three new logos, and one refreshed logo. (Re)Branding is the most visible change we make with startups at Fledge, and the most visible aspect of any business plan.In addition to this week's discussion of that process, you can see the results of this effort and historic efforts like it at https://www.youtube.com/watch?v=-YQ5DNageCQPost your questions to www.quora.com/profile/Luni-LibesRead the book at lunarmobiscuit.com/the-next-stepSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blogMusic by Kevin MacLeod - incompetech.com