The Next Round, AAR’s podcast about marketing transformation and the evolution of our most famous heritage brands, is back! Featuring inspirational stories from much-loved brands such as Cadbury, John Lewis and Partners, BMW, The Army, Pladis (owner of McVitie’s) and Direct Line Group.First episode drops on Tuesday 12 October! <hr> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.

The Next Round for Cadbury

The Next Round: Transforming UK heritage brands from the insideEach episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.Your host: Robin Charney, lead consultant, AAR. See acast.com/privacy for privacy and opt-out information.