The Next CMO
The Next CMO
Peter Mahoney
The CMO’s role in creating enterprise value with Erich Joachimsthaler, author of “The Interaction Field”
40 minutes Posted Aug 31, 2021 at 5:00 am.
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Show notes

In this episode, we speak to renowned author, academic. and brand strategist, Erich Joachimsthaler,  about the future of brand transformations and the role of the CMO.


About Erich

Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian.

Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today’s digital age. Special areas of emphasis include: leveraging new growth and marketing strategies in the context of industries that under deep disruption and transformation due to rapidly changing customer expectations.


Helpful Links

Where to buy Erich's book, The Interaction Field

The Vivaldi website

The Next CMO podcast website

The Plannuh website


Podcast produced by PodForte