Gusto is betting that small businesses need more than another AI assistant. The company’s new product, Gusto Cofounder, is designed to act as a proactive business partner that helps owners manage and grow their companies, drawing inspiration from the traditional mom-and-pop partnership that co-founder and CTO Eddie Kim witnessed growing up. Unlike reactive chatbots, Cofounder can take action across payroll, HR, benefits, scheduling, insurance, and accounting workflows by leveraging data already stored within Gusto.