Everyone is talking about Big Data, but few people really understand it- until we hear the stories. Through analysis of vast stores of customer information, UPS determines that it can improve delivery efficiency, safety and cost by eliminating all left-hand turns by its drivers.  Researchers at a pattern recognition startup learn that if you want to buy a used car in good shape, buy an orange one. In this Podcast we explore this Big Data phenomenon and the technologies that underlie its remarkable success and promise.

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