When a crisis hits, your response as a not-for-profit CEO can define your organisation’s future.

In this episode of The NFP CEO, we sit down with Luke Starr from Phronesis Consulting, a crisis communications and reputation management expert with more than two decades of experience helping businesses and NFPs navigate tough moments.

Luke shares what every NFP leader needs to know about crisis preparedness, reputation management, and how to lead through uncertainty with confidence and clarity.

We cover:

Why every not-for-profit needs a crisis communications strategy and why ignoring it is a false economy.

The anatomy of a crisis: understanding how risk manifests and how reputation risk can threaten your organisation’s ability to operate.

Crisis readiness vs. crisis response: the essential mindset shift for CEOs and boards.

Valuing your “reputation capital” — and why goodwill from your community and funders can quickly vanish when trust is broken.

Business Continuity Plans (BCP) that includes a reputation and communications strategy.

The human side of crisis leadership: managing fear, maintaining trust, and leading with empathy.

Guest: Luke Starr, Principal Consultant from Phronesis Consulting: Phronesis | Full service communications digital marketing agency in Sydney

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