The New CCO
The New CCO
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A Return to Fun 🛳️ How Carnival Cruise Line Leans into Levity as a Brand Asset
28 minutes Posted Dec 14, 2022 at 6:56 pm.
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If most organizations found themselves as the punchline of a late-night comedy joke, their CEO or head of communications might consider it a crisis. But Carnival Cruise Line is different. Hear from their president, Christine Duffy, and CCO, Chris Chiames, about how the organization’s loyalty and good humor serve as a shield for the brand.