70% of what American children eat today is ultra processed food and the regulatory system that's supposed to protect them has been asleep for decades. In this episode, I sit down with Nick Green, co-founder and CEO of Thrive Market, the membership-based online grocery platform that built a $700 million business by treating healthy food access as an infrastructure problem, not a willpower problem. Nick grew up watching his mother drive across Minnesota to find organic options before the internet existed and 20 years later, built the company meant to make that struggle obsolete. We get into the GRAS self-certification loophole that lets food companies rubber stamp their own ingredients as safe, why synthetic dyes and preservatives banned across Europe remain standard in the US, and how Thrive goes beyond EU standards to vet every single product on its platform.We also cover what the GLP-1 trend is actually revealing about the deeper food system failure, why the American healthcare model was built for infectious disease and is fundamentally unprepared for chronic disease prevention, and the shared metabolic roots of cancer, heart disease, and Alzheimer's. Nick breaks down how AI is now personalizing the grocery experience for 1.7 million members, why becoming a public benefit corporation was a legal commitment to the mission not just a branding decision and what it actually takes to keep a company anchored to its Northstar when investors, scale, and short-term incentives are all pulling in the opposite direction.Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:https://go.neuroathletics.com.au/youtube-sales-pageSubscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance._____TOPICS DISCUSSED_______Thank you to our sponsorsTimeline: https://www.timeline.com/partners/neuro-athleticsHoney Love: https://www.honeylove.com/NEURO — Save 20% Off Honeylove #honeylovepodBASED Bodyworks: https://basedbodyworks.com/ — Use code NEURO for 20% offBiOptimizers: https://bioptimizers.com/neuro — 15% off with code NEUROQualia Life: https://qualialife.com/NEURO — 50% off + extra 15% with code NEURO_______I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist founder of Neuro Athletics.My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.If you're committed to optimizing your brain- reducing Alzheimer’s risk and staying mentally sharp for life, you’re in the right place.Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0Instagram: https://www.instagram.com/louisanicola_/Twitter : https://twitter.com/louisanicola_Learn more about your ad choices. Visit megaphone.fm/adchoices