Most people think building a billion-dollar consumer brand requires a Stanford MBA, a celebrity co-sign, and a war chest of venture capital. The reality is messier. The person making that case mixed nootropics in his college dorm room, helped his paralyzed best friend find his edge again with the same compounds, and turned a piece of gum into one of the fastest-growing functional brands in America.In this episode, I sit down with Kent Yoshimura, neuroscientist, martial artist, muralist, and co-founder of Neuro Gum. We break down why the founder's identity matters more than the ingredient list, why cold compression makes most creatine gummies a scam, and why nano-influencers will quietly outperform every Kardashian-tier post by 2027. Kent also opens up about the trademark lawsuit that nearly killed the company, the Daniel Lubetzky DM that ended a war of attrition in a single message, the 25,000-creator Discord running Neuro's TikTok flywheel, the $10 million raise that built the team, and what he would do with $10,000 if he had to start a brand over today. This conversation will completely change how you think about cognitive performance, founder credibility, and what it takes to build a brand people trust over an algorithm.Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:https://go.neuroathletics.com.au/youtube-sales-pageSubscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance._____TOPICS DISCUSSED_______Thank you to our sponsorsPulsetto: https://pulsetto.tech/pages/NEURO or use Code NEURO for some off your orderHuel: https://www.huel.com/neuro use promo code NEURO for 15% OFF (New Customers, Min. $75 purchase)KetoneIQ: https://ketone.com/NEURO for 30% OFFDailyBasis: https://www.dailybasislife.com/NEURO for 50% off first month_______I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics.My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place.Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0Instagram: https://www.instagram.com/louisanicola_/Twitter : https://twitter.com/louisanicola_Learn more about your ad choices. Visit megaphone.fm/adchoices