I have long held a belief in the power of a coaching approach to sales and customer relationship management. I think there is potential to expand coaching in business into customer relationships. In this episode I speak to Robert Gray, Certified Leadership Coach with Essential Impact, one my instructors during my coaching certification. He provides a perspective on what coaching is and how it benefits people in achieving what they want for themselves. Rob shares my view about the applicability of coaching to customer relationship management and in this episode we compare notes and see what he has to say about it.