He came to business school with a few years experience as a marketing research associate. Now 20 years after graduating, Dominic Atkinson and his partners have grown a small start-up, DIG Insights, into one of the most innovative and fastest growing customer insights firms in the country. They have far exceeded their early ambitions. Dominic and I were in a learning team together back in 1998 and this is the first time we are speaking since that time. In this conversation, we talk about his journey, entrepreneurship, leadership and the ingredients of a successful long term partnership. To learn more about DIG check out their website. http://www.diginsights.com/