An innovative, multi-disciplined & award-winning creative director with practical expertise across a variety of mediums, technologies & sectors. Rich Thrift has led award-winning concepts in broadcast, branding, campaigns, copywriting, commercials, events and digital (including the world's first 360 degrees TV promo for iOS and broadcast - Winner Cannes Lion 2013). 

In this episode, our conversation revolves around, what's really changing in the design industry, the introduction of Ai and automation to how a designer can be more involved rather than taking the back seat in business.