This episode of The Modern Architect features guest Krista Coupar, founder and CEO of San Francisco's COUPAR, the first design industry consultancy firm integrating studio and marketing services.

Headquartered in the San Francisco Design Center, Krista has built a multi-faceted consultancy that coaches, counsels, and empowers elite designers, architects, builders, artisans, and showrooms.

Since 2007, COUPAR has offered innovative solutions for business operations, project management, and marketing communication to the design community.