The MLOps Podcast
The MLOps Podcast
Dean Pleban @ DagsHub
🍪 Machine Learning in the cookie-less era with Uri Goren
32 minutes Posted Apr 18, 2024 at 3:09 pm.
Introduction
The Rise of Privacy Regulations
The Impact of Losing Cookies
Understanding Cookies
Reasons for the Decline of Cookies
ML Leveraging Cookies in Advertising
The Shift to Contextual Features
The Future of ML without Cookies
New and Old Ways of Generating Contextual Features
Regulatory Conspiracies
Unsolved Problems in ML and AI
Predictions for the Next Year in AI and ML
Controversial Take: Overuse of LLMs
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Show notes
In this episode, I chatted with Uri Goren, founder and CEO of Argmax, about Machine Learning and the future of digital advertising in a world moving away from cookies due to privacy laws like GDPR and CCPA. We chat about challenges in maintaining personalized ads while respecting user privacy, and new methods like probabilistic models and contextual features to cover some of the gap left by removing cookies.
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➡️ Uri Goren on LinkedIn – https://www.linkedin.com/in/ugoren/
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