Ian Bentley, CEO of Pivot and Scale, is the perfect example of a Minimalist CEO as he repeats his message, “Focus on your niche and expertise. Do your one thing exceptionally well and you will succeed.”

Ian was a founder of the lead generation agency Cyber Ventures and the branded consumer automotive site Autotropolis, one of the nation’s largest privately held Lead Providers in the automotive industry. The companies were acquired by Autobytel for an 8-figure liquidation exit, growing to $10 million in annual revenue with no VC or Angel Investing. 

Today, Ian shares his expertise by consulting digital agencies and giving them a blueprint and tools to leave the traditional retainer model and adapt a Pay Per Lead strategy. Ian teaches how to streamline the operations, giving an agency the ability to scale fast!

In our conversation, we discuss:

·        As a leader, it’s about checks and balances, not micromanaging.

·        Find somebody better to do the task than you can.

·        Salespeople and commission structures.

·        Working with the philosophy stated in The Pumpkin Plan.

·        The importance of taking imperfect action.

Enjoy the show!

Connect with Ian:

Website: www.PivotandScale.com

LinkedIn: https://www.linkedin.com/in/ianbentley1/

Facebook: https://www.facebook.com/theianbentley

Instagram: https://www.instagram.com/ian_bentley/

Book Recommendation: The Pumpkin Plan by Mike Michalowicz

Connect with Nate:  

Website:  http://www.theminimalistceo.com/

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