42 The Mindfluence Revolution: Adrian Ott from The Mindfluence Revolution

42 The Mindfluence Revolution: Adrian Ott

44 minutes Posted Dec 23, 2015 at 10:30 am.

] Think about how to build a customer engagement system.

] Dr. Matthew introduces Adrian. [3:30] What are digital habits?

] What are traditional habits?

] How are businesses engaging their customers digitally?

] What kind of challenges do small business owners face when trying to engage their customers?

] Adrian breaks down what the five Ps mean.

] Don't compete on price. Being the cheapest is a slippery slope.

] Customer loyalty on steroids? What does Adrian mean by that?

] Adrian explains the four types of customers in her timeographics chart.

] Challenge of the week? Brainstorm one or two ideas for prospects to find you and become an engaged customer.

0:00

44:43

Download MP3

Share at current time

Show notes

Adrian C. Ott was called “one of Silicon Valley’s most respected strategists” (if not the most respected) by Consulting Magazine. As CEO and Founder of Exponential Edge® Inc. consulting, she is a trusted advisor to senior executives that seek to apply the latest business approaches and technology to today’s fast-changing markets. Adrian sits down with Dr. Matthew to talk about her latest book, Exponential Influence.

Key Takeaways:

[

Mentioned in This Episode:

Exponential Influence by Adrian Ott

The 24-Hour Customer by Adrian Ott

http://www.exponentialedge.com/

http://www.mindfluencerevolution.com/

← See all 97 episodes of The Mindfluence Revolution