David Meerman Scott is a Marketing and Sales Strategist, author, and speaker. David is the author of ten books and has written business classics like, The Rules of Marketing & PR and Marketing Lessons from The Grateful Dead. David explains to Dr. Mathew Norton what he means by, “Advance planning is out – agile is IN!” David also shares insightful examples of several people who are doing real-time communications right and how they're able to use real-time to connect with their audience and potential customers.   Key Takeaways: [ [ [ [ [ [ [ [ [ [ [ [ [ [   Mentioned In This Episode: The New Rules of Sales and Service by David Meerman Scott. Marketing Lessons from The Greateful Dead by David Meerman Scott. http://jacksonandwilson.com http://kckidsdoc.com/   http://www.davidmeermanscott.com/