What does the future of media look like? Okay, that's a big topic. But our media geeks still take it on, talking fake news and "trumours," ultra-niche content distribution, and where trust fits in. Steve Rubel, Edelman's Chief Content Strategist and Mathew Ingram, Chief Digital Editor at the Columbia Journalism Review join host Sophie Nadeau, Edelman Canada's National Media Lead, to shed some light on what media might look like in our increasingly digital - and polarized - world.