Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Dr. Joseph A. Michelli
How to Be an Iconic Service Brand -Four Things You Must Master
3 minutes Posted Feb 23, 2023 at 1:30 pm.
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Show notes

Using Zappos as an example, Dr. Michelli outlines four characteristics shared by iconic service brands and guides listeners on evaluating themselves against that criteria.