Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Dr. Joseph A. Michelli
PODCAST: Top of Heart Not Top of Head? Sparking Delight Across Every Customer Experience
2 minutes Posted Apr 21, 2022 at 1:30 pm.
0:00
2:49
Download MP3
Show notes

Dr. Michelli explores the distinction between Top of Mind Awareness (TOMA) and Top of Heart Engagement (TOHE).