Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Dr. Joseph A. Michelli
Stronger Through Adversity | Formally Listen Beyond the Words
4 minutes Posted Oct 29, 2020 at 11:00 am.
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Thank you for joining me for this series titled Stronger Through Adversity. The book by the same name is based on conversations I've had with more than 140 global leaders as they navigate through COVID-19.

Let's talk this week about formal listening, which includes inviting customers to attend virtual feedback sessions (focus groups) or sending surveys to employees. Formal approaches like surveys generate large quantities of real-time and actionable information.