In this episode of The Messengers podcast, Chris Searles and Rob Seifert address the issue of measuring whether you’re getting a return out of the investment you’re making in the marketing efforts for your business or non-profit.

Deciding what your marketing will look like and where you'll place it is only half the battle. Without a detailed plan for measuring the results of your efforts, it’s impossible to make the appropriate adjustments necessary for long-term success.

This episode discusses specific details about the difference between brand marketing and direct marketing (including why they should be measured differently), and provides recommendations on how to measure your own efforts.