Mums are the most powerful consumers in the world and control around $23 trillion in global annual spending. 
And yet, this market continues to be undervalued in the business space.
Christie Nicholas is the founder and CEO of Mumpower – Australia’s first marketing agency exclusively representing brands mums buy. 
Mark Bouris and Christie discuss the influence mothers have as the financial decision-makers of the household, how they are reacting to the current economic climate, and how can your business leverage this.
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#356 How to get your product onto supermarket shelves: Sundae Body

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.