Hunter Johnson is the founder of the aspirational brand STUFF, which sells groom and skincare products for men and is backed by Ian Thorpe.
STUFF fuels Hunter’s greater purpose – strengthening young men's mental health.
He achieves this through The Man Cave, an emotional intelligence program rolled out across schools for young men nationwide. Hunter and Mark discuss how STUFF and The Man Cave work together, the gap he’s filled regarding men’s mental health, and things to remember when building a strong business purpose. 
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Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.