Communicating your brand's message can be the difference between make or break.
<a href="https://bumble.com/en/about">Bumble</a>, the female-initiated social network &amp; dating app, has positioned itself as part of a broader cultural movement for gender equality. Its unique value proposition has leveraged established worldwide success. 
Lucille McCart is Bumble's APAC Communications Director and leads the communications strategy. 
Mark Bouris and Lucille discuss the importance of language, being in tune with your audience and delivering a message that cuts through the noise.
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#318 Bonus: How fitness app SWEAT negotiated a spectacular deal

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.