Increasingly, people prioritise passion over a paycheck, and many gravitate towards the creator economy.
Jack Steele and Matt Ford are the charming duos behind <a href="https://www.instagram.com/theinspiredunemployed/?hl=en">The Inspired Unemployed</a>. 
The dynamic has shot to social media fame and has become a business, attaching with high tier brands, including the GQ, Redbull, Louis Vitton and Vogue. 
The Inspired Unemployed have released a beer under <a href="https://www.betterbeer.com.au/?utm_medium=bolster&amp;utm_campaign=39beb&amp;utm_source=googles">Better Beer</a> to cushion their rapid rise. 
The boys are in a unique position to leverage their business, so how will they protect this in the long run?
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#312 LTK Australia: Scaling influence and making everything shoppable

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.