The rise of mindful drinking has taken hold internationally and now Australia is riding the wave with new products such as hard seltzer –alcoholic sparkling.
In the space of less than two years, the category has exploded into the Australian retail landscape.
Andy Skora and Will Morgan launched independently-owned, <a href="https://www.drinkfellr.com/home?gclid=CjwKCAiAnO2MBhApEiwA8q0HYd3VuJA3qPe-1jY6K-cyEH3NT3rt6cI9qta1aODArVcg4vYVUKWoxBoC4DwQAvD_BwE">FELLR</a> in 2020 and anticipate 500% growth in next FY2022.
They saw that the pre-mix category was moving towards lower-calorie and light/fresh trends and created an Australian brand. 
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#293 The Daily Aus: Building a brand universe from a passionate following

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.