When long-term mates Nik Mirkovic and Alex Tomic decided to launch their own business, they had a fairly solid understanding of consumer behaviour and market trends. 
Mirkovic and Tomic invested $20,000 dollars of their own money into a teeth whitening company – HiSmile which is now worth over $200 million and continues to be self-funded.
Early on into starting HiSmile, the boys quickly identified the opportunity amongst influencer marketing and found themselves securing endorsement deals with then 17-year-old Kylie Jenner, Kendall Jenner and Connor McGregor. 
By the end of this year, influencer marketing is expected to be worth <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report-2021/">$13.8 billion dollars globally.</a>
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#287 Slyp: Smart receipts providing invaluable insight into customers

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.