If you’re a young woman on Instagram, chances are <a href="https://www.instagram.com/bangn.body/?hl=en">Bangn Body</a> has likely popped up in your feed.
The brand’s main product, a yellow-tubed body lotion, has become iconic on social media and has turned over more than 8 million dollars in revenue for the 28-year-old founder, Priscilla Hajiantoni. 
Beauty influencers ranging from small, medium and large followings share themselves holding the yellow product, applying it on their face and body while raving about the product. 
Priscilla shares how she generated social media interest before launching her product, achieving customer trust online and how to convert followers into sales. 
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#285 Davie Fogarty: The formula for growing a successful e-commerce brand

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.